Memorex SimpleSave DVD For Automatic Backup
Back up your stuff! Everybody knows you should, but it's just so clumsy to do, and who has the time, or you run out of backup discs or storage -- and that's for us tech people, who should know better! For many consumers, backup is just not feasible at all -- they need not one-click backup, but zero-click backup -- automatic backup to a removable device, with no software installation, no setup, no messing around with details.
Imation/Memorex has launched a line of recordable DVDs that get right to the heart of these issues --
The Memorex SimpleSave Back-Up DVDs are recordable discs that have a pre-recorded region that launches back-up software directly from the disc.
There's no fuss, no configuring -- the software automatically scans your disc and backs up all your photo or music files, prompting for additional discs if needed. (See press release)
To make backup even easier for consumers, the discs are available in separate products for specific types of files: Photo (5-pack for $12.99) and Music (3-pack for $9.99). Just insert the disc, and all files of these types are found and archived. (Of course, you can specify advanced backup options for specific file types or locations.)
The software used on the discs is actually DVD Click Free Backup from Storage Appliance Corp. in Ontario, Canada. Another way to use this idea is for backing up to hard drive -- the ClickFree Backup HD700 external hard drive, introduced in January for $169, is a 120 GB USB 2.0 hard drive that runs the ClickFree Automatic Backup software. Just plug in the drive, and the software auto-runs and automatically backs up files from your computer. (Again, you can override the defaults and use your own settings.) A similar product was shipped earlier -- the Polaroid Media Backup Photo Edition -- the 40 GB drive for around $119 stores up to some 40,000 digital photos.
See my High-Def / DVD Gallery for more on optical disc formats and media.
See my Portable Storage Gallery for details and comparisons on memory cards, USB drives, and hard disk storage.
The studios do understand this, and so, for example, Fox has been experimenting with an ongoing effort to provide digital files of movies along with its Blu-ray discs, what it calls 
The solution is to use what Verbatim calls "Self-Recordable Media" -- the recordable DVD that you use for burning your files also contains a small pre-recorded section with the backup software installed on it.
This idea is now available as the
For example, the Living Earth disc cycles through a two-hour slide show of 42 outdoor nature scenes, at three user-settable speeds.
The StarGaze discs (Visions of the Universe) feature images from the Hubble Space Telescope, plus the option to jump to more information about the current celestial object on the screen. ($21.99)
Beyond background video and music, and widescreen but standard-defintion DVD, the 11-part
The core problem, of course, is that there's no margin in the industry to sell battle-hardened discs to the mass market.
More James Bond (see
Imagine you are promoting a replacement format for DVD, to support delivery of high-definition video on optical discs -- and let's call this new format
In September 2008, RealNetworks released
RealNetworks positioned RealDVD as providing consumers with "more value and flexibility for their [DVD] purchases." And it attempted to protect the interests of the movie industry by using encryption to restrict further sharing of the copies -- much like the Digital Copy versions of movies distributed with some studio DVDs that can be played on PCs or Macs, and downloaded to iPods and other portable players (see