Dan Rayburn on the Streaming Video Market
Dan Rayburn gave his regular update on the streaming media market at the end of a busy day at the Streaming Media East conference in New York (see previous post).
Rayburn keeps his fingers on the pulse of the market as executive VP at StreamingMedia.com and principal analyst at Frost & Sullivan. In particular, he talks with lots of customers who are pricing streaming services from Content Delivery Network (CDN) companies like Akamai and Limelight, and he kindly shares not only his insights, but also the real data, on his Business of Video blog at BusinessOfVideo.com.
(As you'll see below, Rayburn has set up a helpful collection of aliases like this that redirect to his blog -- http://blog.streamingmedia.com -- and to the latest entries on specific topics. For example, you'll find his posts specifically on CDNs at ContentDeliveryBlog.com.)
In the overall market, Rayburn sees "delivering bits" as a commodity business, with the need to differentiate by addressing the larger ecosystem of customer needs, focusing on high-end performance and scalability, or on supporting issues like asset transcoding and management.
In terms of general trends, this past year saw a bump in video traffic as many content owners increased video bitrates from 300 Kbps in 2007 to 500 to 750 Kbps in 2008.
For the next year, Rayburn expects technical impacts from more traction for HD video, progress in new approaches for video advertizing, and more emphasis on streaming live events.
UPDATE: The presentations from the conference sessions and workshops are posted at www.streamingmedia.com/east. And many of the videos from the conference and associated Content Delivery Summit are now available at www.streamingmedia.com/videos.
Download Rayburn's presentation on CDN Research Data (PDF).
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The panels included conversations with film editors and cinematographers, and a New York production industry update. These were packed, with waitlist lines, and clearly need more space next year. The workshops included Apple FCP, Canon EOS HD, HP NLE, Panasonic P2 Varicam, and RED on Adobe.
I'll discuss the 3D market, and explore the history, technology, and formats for stereo viewing. Then I'll review 3D TV and PC products for the home, show cameras for 3D shooting, and demonstrate software for doing your own 3D editing.
Princeton has posted a nice