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Crowdfunding Examples - Holiday Tech 2015
by Douglas Dixon
Contents
See also:
Crowdfunding
New Possibilites for Holiday Giving
More personal, more fun -- follow your passions
Examples for seasonal donations and holiday shopping
Crowdfunding Types
Donation - Fundraising / Charity - GoFundMe, DonorsChoose, CrowdRise, Generosity
Rewards - Creative projects - KickStarter, Indiegogo, RocketHub
Terminology
Project / Campaign - Creator / Sponsor
Funding - Funding Goal - Funding Period
Backers / Donors - Pledge - Rewards - Stretch Goals
Scale
GoFundMe - $1 billion raised in past year - $4M raised per day - millions of donors
College shooting $814K / 24K donors; Texas deputy $370K / 5K donors
DonorsChoose - $376 million raised , 2M donors, 650K projects funded -36K active projects
68% U.S. public schools have at least one teacher who has posted a project
Kickstarter - $2 billion pledged , 9M backers, 95K projects - 6K active projects
Pebble smartwatch - $10M 2012 + $20M 2015
Indiegogo - 275K campaigns, 224 countries - 7K active, 15M visitors per month
Flow Hive $12M 2015, Super Troopers 2 $4.7M
Martin Luther King Jr. Chapel $5M - Hour of Code $5M 2014
Fundraising Examples
Direct donations / fundraising - Individual and organizations
House Fire
Raised $5700+ of $5000 goal - from ~100 people
1st day - $2300 / 35 people
2nd day - $4200 / 70 people
6th day - $5400 / 90+ people
Average donation $60 - range $10 to $500
1/3 left comments -1/3 anonymous
40% town, 60% area, 5% out of state
Issues
No guarantees - No vetting - Promises by project creator/sponsor - Social trust
Not tax deductable - Direct donations to individuals
Fees - Typically 5% fee for platform, plus 3-5% for third-party payment partner
Birdhouse Center For The Arts, Lambertville NJ
Founded in 2012 - Music Therapy - Education - Performance
www.birdhousecenter.org
Renovated canal barn building
Needed to complete: water, accessible bathroom, supplies
127 backers pledged $15,917 of $15,000 goal
Funding May 9 2013 - Jun 8 2013 (30 days)
Top
Music Funding Examples
Fundaising to record CD - Project - Tangible reward
And That Happened - Jack Furlong Quartet
Jack Furlong (baritone & tenor sax), Sean Gough (piano),
Pat Kelley (bass), John O'Keefe (drums)
February 2011
68 funders - $3,050 raised towards $3,000 goal ($10, $20)
Find And That Happened
on Amazon.com
Charity
Jack Furlong (tenor sax) and Sean Gough (piano)
Popular Christian hymns set in a jazz setting
All proceeds donated to three different charities
November 2013
82 funders - $4,000 raised towards $4,000 goal ($10, $20)
$10 - Digital download MP3s
$20 - Autographed CD
$35 - Live webcam concert
... $500 - Live house concert
Find Charity
on Amazon.com
Jack Furlong Orchestra
VIDEO
Jack Furlong Orchestra
Jazz, classic standards, hint of pop
3 saxes, 2 trumpets, trombone,
guitar, piano, bass, drums, 2 vocalists
First complete collection of piano works by R. Nathaniel Dett
Robert Nathaniel Dett (1882-1943)
Composer, pianist, teacher, poet, and writer
First American composer to fuse African American folk idioms
with the European art music tradition in a sophisticated way
See Wikipedia
Find My Cup Runneth Over
on Amazon.com
YouTube audio
VIDEO
Clipper Erickson , pianist
Westminster Conservatory and Temple University
Prize winner of international competitions
Performed as soloist with orchestras and in recitals
all over Europe and the United States
clippererickson.com
63 backers pledged $6,352 of $6,000 goal
Funding Apr 26 2015 - Jun 25 2015 (60 days)
Recording sessions completed May 2015
Site Differences
"All-or-nothing"
Fixed Funding - Campaign funded only if reaches goal
"Keep what you raise"
Flexible Funding - Creator keeps all pledges even if campaign does not reach goal
Passion
Raising funds vs. advance sales
"People don't fund your project, they fund your passion for your project"
Top
Patronage Examples
Recurring funding - Patron of the arts
Light Reactive Paintings
Light changes the color and effect of each piece
Change appearance throughout the day, season, and year
Light reactive into UV spectrum - glow in darkness
Also fine art metallic photo prints
Phosphorescent pigments - w/ acrylic, sand, crushed glass,
garnet, quartz, sea shells, candle wax, cinnamon, salt
Each piece takes many months to complete
Reward levels
Creating Paintings . Art . Light
100 patrons - $1700 per month
$1 / mo - Access to Patron-only posts [40]
$5 / mo - One-hour digital hangouts [30]
$15 / mo - One original watercolor [3]
$25 / mo - Art care-packages [14]
$50 / mo - "Made with wonder and magic" [2]
$100 / mo - "I vow that I will repay your encouragement
with hard work and a fighting spirit" [3]
Patreon
$2 million funding per month, 10K creators, 250K patrons
Product Examples
Donation-based funding of creative projects - Reward levels
Premium headphones for private listening
External cat ear speakers for sharing music
LED accent lights around earcups and on cat ear speakers
Detachable boom mic for gaming
Find the Cat Ear Headphones
on Amazon.com
Independent controls for speakers and lights
Over-the-ear cushioned earcups for noise reduction and a secure fit
Cable has inline volume control plus forward & back buttons
USB rechargeable - up to 5 hours of playing time per charge
Improvements
Detachable boom mic (stretch goal)
Shorter extendable headband, sound quality, brighter colors
$2,000 donation packs - 2 headphones - plus custom paint job
or
custom digital painting of you “or your character” wearing them, .
$10,000 pack - personalized painting, custom paint job,
and custom LED light colors (changing or color of your choice)
3DMonstr - West Windsor, NJ
Next generation industrial-grade, quad-extruder 3D printer
Four independent extruders, independent temperature controls
Gantry-style - Prints fine detail, large build volume (1 - 8 cubic feet)
Upgradeable, foldable; Modular, for maintenance and upgradability
3dmonstr.com
Start at $2,499
102 backers pledged $89,806 of $35,000 goal
~ 19 printers sold - 1/2 U.S.
Funding Dec 23 2013 - Jan 27 2014 (35 days)
Original estimated delivery May 2014
Current estimate Q1 2016 for pre-orders
Top
Tech Projects
The NoPhone
"Plastic rectangle
for people who are addicted to rectangular devices "
Thin, light and completely wireless design
Technology-free alternative to constant hand-to-phone contact
Allows you to stay connected with the real world
Selfie upgrade - Reflective mirror sticker
The world's least popular phone company
www.thenophone.com
The NoPhone (9/2014)
Technology free mobile phone - Less-is-more
Originally unsuccessful
- Staff Pick
549 backers pledged $10,021 of $30K goal ($12)
Sep 11 2014 - Oct 11 2014 (30 days)
Relaunched - 915 backers pledged $18,316 of $5,000 goal ($12)
Funding Oct 14 2014 - Oct 29 2014 (15 days)
NoPhone ZERO (9/2015)
"Least advanced NoPhone ever" - Has zero features
130 backers pledged $1,239 of $500 goal ($5)
Funding Sep 9 2015 - Oct 9 2015 (30 days) - Funded in 2 days
Find the NoPhone
on Amazon.com
Top
Literature
Alphabet book all about coding
Fun for both toddlers and their grown up counterparts
From Ada to Zimbu, every letter highlights a code language
with a “Hello World” program
Alex Papadimoulis / Inedo - Software tools
886 backers pledged $21,084 of $5,000 goal ($10)
Funding May 6 2015 - Jun 11 2015 (36 days)
inedo.com/abc
Pages - Each Letter
$11.95
Find Programming Languages ABC++
on Amazon.com
Children's A-Z book - Whirlwind romp around the globe
Explores 24 countries through rhyming introductions to their culture
Fun activities including crafts, recipes and games
Find Australia to Zimbabwe
on Amazon.com
Science can be more fantastical than fiction!
Imagine if Dr. Seuss met Mr. Darwin and wrote a book...
Children's book that uses verse and illustration
to tell amazing stories about evolution
Breadpig - Tiffany Taylor , evolutionary biology
1,620 backers pledged $52,026 of $25,000 goal ($15)
Funding Feb 12 2014 - Mar 14 2014 (30 days)
breadpig.com
$15 hardcover
Find Great Adaptations
on Amazon.com
The greatest Viking epics - the Poetic and Prose Eddas
Icelandic / Norse mythology from 1000 years ago
Retold with entertaining storytelling and full-color illustration
Stretch goals: Game preview, Tapestries
Andrew Valkauskas - Viking games and books
389 backers pledged $21,921 CAD of $2,900 goal ($30)
Funding May 7 2015 - May 31 2015 (24 days)
Every word of English deserves to be lookupable!
We want to find a million words that haven't been included in major English dictionaries and give them each a home on the Internet
Search for casual definitions that have already been written
"Free-range definitions" - self-defining, explanatory sentences
52% of English lexicon is undocumented in standard references
Comparing Google Books to major dictionaries
Wordnik
726 backers pledged $58,407 of $50,000 goal ($25 adopt a word)
Sep 15 2015 - Oct 17 2015 (31 days)
https://www.wordnik.com/
Top
Film & Video
The story of Magna Carta, foundation of our rights , sealed 1215
Freedom’s unlikely origins, remarkable triumphs, modern challenges
Guarantees included in the laws and constitutional order
of the English-speaking world
Follow-up to The Great War Remembered - WW1 (2014)
John Robson & Brigitte Pellerin - broadcasters, professor, producer...
1,222 backers pledged $85,870 CAD of $75,000 goal ($25)
Funding Jan 30 2015 - Mar 16 2015 (45 days)
Digital and DVD
www.magnacartadocumentary.com
Top
Fashion
Premium fabric, highest quality, 25 year guarantee
Made in America
Follow up to The Quarter Century Pants
RPMWEST
1,145+ backers pledged $194,985+ of $20,000 goal ($159)
Funding Oct. - Nov. 2015
rpmwest.com
The most comfortable, versatile, and technologically advanced bra
Patented wire free construction, odorless, quick dry & reversible
Knix Wear - Women's Athletic Seamless Underwear
13,642 backers pledged $1,105,177 of $30,000 goal ($42)
Funding Sep 14 2015 - Oct 24 2015 (40 days)
www.knixwear.com/pages/evolution-bra
Top
Product Design
Camping bottle that converts to a cup
Easy to clean insulated stainless steel water bottle
Stable Goods - Matty - Industrial Designer
1,328+ backers pledged $70,111+ of $10,000 goal ($26)
Funding Oct. - Nov. 2015
stablegoods.co
Top
See also:
Top