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Crowdfunding Examples - 2016
by Douglas Dixon
Contents
See also:
Crowdfunding
New Possibilites for Charitable Giving
and Supporting Your Interests
More personal, more fun -- follow your passions
Scale
GoFundMe - $1 billion raised in past year - $4M raised per day - millions of donors
College shooting $814K / 24K donors; Texas deputy $370K / 5K donors
DonorsChoose - $376 million raised , 2M donors, 650K projects funded -36K active projects
68% U.S. public schools have at least one teacher who has posted a project
Kickstarter - $2 billion pledged , 9M backers, 95K projects - 6K active projects
Pebble smartwatch - $10M 2012 + $20M 2015
Indiegogo - 275K campaigns, 224 countries - 7K active, 15M visitors per month
Flow Hive $12M 2015, Super Troopers 2 $4.7M
Martin Luther King Jr. Chapel $5M - Hour of Code $5M 2014
Terminology
Project / Campaign - Creator / Sponsor
Funding - Funding Goal - Funding Period
Backers / Donors - Pledge - Rewards - Stretch Goals
Fundraising Examples
Direct donations / fundraising - Individual and organizations
House Fire
Raised $5700+ of $5000 goal - from ~100 people
1st day - $2300 / 35 people
2nd day - $4200 / 70 people
6th day - $5400 / 90+ people
Average donation $60 - range $10 to $500
1/3 left comments -1/3 anonymous
40% town, 60% area, 5% out of state
Issues
No guarantees - No vetting - Promises by project creator/sponsor - Social trust
Not tax deductable - Direct donations to individuals
Fees - Typically 5% fee for platform, plus 3-5% for third-party payment partner
Birdhouse Center For The Arts, Lambertville NJ
Founded in 2012 - Music Therapy - Education - Performance
www.birdhousecenter.org
Renovated canal barn building
Needed to complete: water, accessible bathroom, supplies
127 backers pledged $15,917 of $15,000 goal
Funding May 9 2013 - Jun 8 2013 (30 days)
Top
Music Funding Examples
Fundaising to record CD - Project - Tangible reward
And That Happened - Jack Furlong Quartet
Jack Furlong (baritone & tenor sax), Sean Gough (piano),
Pat Kelley (bass), John O'Keefe (drums)
February 2011
68 funders - $3,050 raised towards $3,000 goal ($10, $20)
Find And That Happened
on Amazon.com
Charity
Jack Furlong (tenor sax) and Sean Gough (piano)
Popular Christian hymns set in a jazz setting
All proceeds donated to three different charities
November 2013
82 funders - $4,000 raised towards $4,000 goal ($10, $20)
$10 - Digital download MP3s
$20 - Autographed CD
$35 - Live webcam concert
... $500 - Live house concert
Find Charity
on Amazon.com
Jack Furlong Orchestra
VIDEO
Jack Furlong Orchestra
Jazz, classic standards, hint of pop
3 saxes, 2 trumpets, trombone,
guitar, piano, bass, drums, 2 vocalists
First complete collection of piano works by R. Nathaniel Dett
Robert Nathaniel Dett (1882-1943)
Composer, pianist, teacher, poet, and writer
First American composer to fuse African American folk idioms
with the European art music tradition in a sophisticated way
See Wikipedia
Find My Cup Runneth Over
on Amazon.com
YouTube audio
VIDEO
Clipper Erickson , pianist
Westminster Conservatory and Temple University
Prize winner of international competitions
Performed as soloist with orchestras and in recitals
all over Europe and the United States
clippererickson.com
63 backers pledged $6,352 of $6,000 goal
Funding Apr 26 2015 - Jun 25 2015 (60 days)
Recording sessions completed May 2015
Passion
Raising funds vs. advance sales
"People don't fund your project, they fund your passion for your project"
Site Differences
"All-or-nothing"
Fixed Funding - Campaign funded only if reaches goal
"Keep what you raise"
Flexible Funding - Creator keeps all pledges even if campaign does not reach goal
Sixth studio album , first independently produced
Recorded basic tracks; funding for more recording, mixing, mastering, manufacturing
"Where Have All the Cowboys Gone ?" top ten 1997
Best Producer Grammy nomination for This Fire , first woman sole producer, 1997
Song of the Year, Record of the Year, Best Female Pop Vocal Performance
"I Don't Want To Wait " was theme song to TV show Dawson's Creek
Best New Artist - Grammy Award, 1998
$15 digital download, $25 signed CD, $50 signed vinyl
$250 Skype chat (11), $500 record your song video (7)
$1000 voice lesson (2), $2500 sing onstage at concert (4)
$5000 studio time in MA (1), $10,000 lunch in Boston or private concert (1)
911 backers pledged $75,258 of $50,000 goal
Funding Sep 22 2012 - Oct 29 2012 (37 days)
Released 4/2013 on her 675 label
paulacole.com
Find This Fire
on Amazon.com
Top
Patronage Examples
Recurring funding - Patron of the arts
Light Reactive Paintings
Light changes the color and effect of each piece
Change appearance throughout the day, season, and year
Light reactive into UV spectrum - glow in darkness
Also fine art metallic photo prints
Phosphorescent pigments - w/ acrylic, sand, crushed glass,
garnet, quartz, sea shells, candle wax, cinnamon, salt
Each piece takes many months to complete
Reward levels
Creating Paintings . Art . Light
100 patrons - $1500 per month
$1 / mo - Access to Patron-only posts [40]
$5 / mo - One-hour digital hangouts [30]
$25 / mo - Art care-packages [15]
$50 / mo - "Made with wonder and magic" [2]
$100 / mo - "I vow that I will repay your encouragement
with hard work and a fighting spirit" [4]
Patreon
$2 million funding per month, 10K creators, 250K patrons
Product Examples
Donation-based funding of creative projects - Reward levels
Premium headphones for private listening
External cat ear speakers for sharing music
LED accent lights around earcups and on cat ear speakers
Detachable boom mic for gaming
Find the Cat Ear Headphones
on Amazon.com
Independent controls for speakers and lights
Over-the-ear cushioned earcups for noise reduction and a secure fit
Cable has inline volume control plus forward & back buttons
USB rechargeable - up to 5 hours of playing time per charge
Improvements
Detachable boom mic (stretch goal)
Shorter extendable headband, sound quality, brighter colors
$2,000 donation packs - 2 headphones - plus custom paint job
or
custom digital painting of you “or your character” wearing them, .
$10,000 pack - personalized painting, custom paint job,
and custom LED light colors (changing or color of your choice)
3DMonstr - West Windsor, NJ
Next generation industrial-grade, quad-extruder 3D printer
Four independent extruders, independent temperature controls
Gantry-style - Prints fine detail, large build volume (1 - 8 cubic feet)
Upgradeable, foldable; Modular, for maintenance and upgradability
3dmonstr.com
Start at $2,499
102 backers pledged $89,806 of $35,000 goal
~ 19 printers sold - 1/2 U.S.
Funding Dec 23 2013 - Jan 27 2014 (35 days)
Original estimated delivery May 2014
Shipped 3/31/2016
Top
Tech Projects
The NoPhone
"Plastic rectangle
for people who are addicted to rectangular devices "
Thin, light and completely wireless design
Technology-free alternative to constant hand-to-phone contact
Allows you to stay connected with the real world
Selfie upgrade - Reflective mirror sticker
The world's least popular phone company
www.thenophone.com
The NoPhone (9/2014)
Technology free mobile phone - Less-is-more
Originally unsuccessful
- Staff Pick
549 backers pledged $10,021 of $30K goal ($12)
Sep 11 2014 - Oct 11 2014 (30 days)
Relaunched - 915 backers pledged $18,316 of $5,000 goal ($12)
Funding Oct 14 2014 - Oct 29 2014 (15 days)
NoPhone ZERO (9/2015)
"Least advanced NoPhone ever" - Has zero features
130 backers pledged $1,239 of $500 goal ($5)
Funding Sep 9 2015 - Oct 9 2015 (30 days) - Funded in 2 days
Find the NoPhone
on Amazon.com
TYLT ENERGI Desktop Charging Station
Indiegogo - $104K funding from 1596 people - $30,000 goal - Flexible Funding
March 2105 - Design
June 2015 - Tooling
Aug 2015 - Pilot production
Oct 2015 - Funding campaign
Nov 2015 - Ship
Charges 5 devices at once - Up to 2.4X faster
4 USB ports - rapid charging, 2.4 Amp
1 removable battery pack as 5th USB port, 1 A, 3200 mAh
Remove to charge on the go, slide back in to recharge
50 Watt (10 A) total power
SmartDetact technology to power devices at max speed
Built-in cable management - wrap around top/bottom fins
Power cord - Uses 1 outlet
Output DC 5V = 4 x 2.4A / 12 W (10 A Max)
3,200mAh Battery
4.25 x 5 x 1.625 in
http://www.tylt.com/charging-station
Retail $99
Indegogo - Early bird $35 (250), $45 (500), $55
Find the STYLT ENERGI Desktop
on Amazon.com
SnapPower - Coverplate Nightlight / Charger
Safely transforms outlet coverplate into Nightlight / USB Charger
Easy-to-install, sleek, and energy-efficient design - Leaves all electrical outlets free for use
Snaps into place - Installs in seconds - no wires or batteries
Patented power extraction technology - Power prongs draw power from outlet screws
www.snappower.com
Two Kickstarter projects
by Jeremy Smith, Provo, UT - Professional electrician in 90's
March - April 2014 - SnapPower Guidelight - $12,000 goal - pledged $480,411
March - May 2015 - SnapPower Charger - $35,000 goal - pledged $839,301
SnapPower SnapRays Guidelight
Kickstarter - $12,000 goal - 9,086 backers pledged $480,411 (~$50/each)
29 hrs - Raised $101,000 from 2,000 backers
Mar 10 - Raised $248,500 from 4,800 backers
Funding period - Mar 4 2014 - Apr 3 2014 (30 days), Shipped May 31
Spring / Summer 2012 - Engineering Design
Winter 2012 - Prototyping run of 200 units
Spring 2013 - UL approval
Dec 2013 - Selected manufacturer
Dec/Jan 2014 - Starting Tooling
March 2014 -First Run Manufacturing - prototyping run of several thousand
Transforms outlet coverplate into night light
2 LED lights , around 3 lumens, similar to nightlights
Sensor turns on/off based on light conditions
LED lights cost less than 10 cents per year, last 25+ years
Duplex (2 up) or Decor (rectangular) - white, light almond, ivory
$15 each, $65/5
www.snappower.com/select-guidelight
Find the SnapPower SnapRays Guidelight
on Amazon.com
SnapPower USB Charger
Kickstarter - $35,000 goal - 18,604 backers pledged $839,301 (~$45/each)
Funding period - Mar 31 2015 - May 15 2015 (45 days) - Shipped Sept 11
Reached funding goal in less than an hour
Transforms outlet coverplate into USB charger
1 Amp USB charger - similar to 1 amp Apple charger for iPhone 6 / 6 Plus
Charges smartphones (iPhone 6 in 2 hours)
Charges tablets and other 2.1 devices slower (iPad Air 2 in 7.5 hours)
Duplex (2 up) or Decor (rectangular) - white, light almond, ivory
$20, $85/5
www.snappower.com/snappower-chargers
FlyShark Keyboard
Dash Robotics - Kamigami Robots
Kickstarter - 635 backers pledged $55,724 of $50,000 goal
Funding Oct 20 2015 - Nov 20 2015 (30 days)
Co-founders working in a robotics lab at UC Berkeley
Lightning-fast, handheld, origami-style robots
Build, program, play with, and evolve
Six insectlike legs
Run at high speed with alternating gait
Climb on variety of surfaces
Durable - Flexible microthin plastic and fabric composite, lightweight
Shipped as kit with materials and electronics
Fold and snap together into a 3D buglike shape, origamistyle
10 sensors - Rotation, acceleration, gyroscope, light
Send / receive IR signals
Smartphone control, programmable
Battery 30 - 45 minutes of play time
www.kamigamirobots.com
~ $70
Top
Literature
Alphabet book all about coding
Fun for both toddlers and their grown up counterparts
From Ada to Zimbu, every letter highlights a code language
with a “Hello World” program
Alex Papadimoulis / Inedo - Software tools
886 backers pledged $21,084 of $5,000 goal ($10)
Funding May 6 2015 - Jun 11 2015 (36 days)
inedo.com/abc
Pages - Each Letter
$11.95
Find Programming Languages ABC++
on Amazon.com
Children's A-Z book - Whirlwind romp around the globe
Explores 24 countries through rhyming introductions to their culture
Fun activities including crafts, recipes and games - 330 pp.
Find Australia to Zimbabwe
on Amazon.com
Science can be more fantastical than fiction!
Imagine if Dr. Seuss met Mr. Darwin and wrote a book...
Children's book that uses verse and illustration
to tell amazing stories about evolution
Breadpig - Tiffany Taylor , evolutionary biology
1,620 backers pledged $52,026 of $25,000 goal ($15)
Funding Feb 12 2014 - Mar 14 2014 (30 days)
breadpig.com
$15 hardcover
Find Great Adaptations
on Amazon.com
The greatest Viking epics - the Poetic and Prose Eddas
Icelandic / Norse mythology from 1000 years ago
Retold with entertaining storytelling and full-color illustration
Stretch goals: Game preview, Tapestries
Andrew Valkauskas - Viking games and books
389 backers pledged $21,921 CAD of $2,900 goal ($30)
Funding May 7 2015 - May 31 2015 (24 days)
Every word of English deserves to be lookupable!
We want to find a million words that haven't been included in major English dictionaries and give them each a home on the Internet
Search for casual definitions that have already been written
"Free-range definitions" - self-defining, explanatory sentences
52% of English lexicon is undocumented in standard references
Comparing Google Books to major dictionaries
Wordnik
726 backers pledged $58,407 of $50,000 goal ($25 adopt a word)
Sep 15 2015 - Oct 17 2015 (31 days)
https://www.wordnik.com/
Top
Film & Video
The story of Magna Carta, foundation of our rights , sealed 1215
Freedom’s unlikely origins, remarkable triumphs, modern challenges
Guarantees included in the laws and constitutional order
of the English-speaking world
Follow-up to The Great War Remembered - WW1 (2014)
John Robson & Brigitte Pellerin - broadcasters, professor, producer...
1,222 backers pledged $85,870 CAD of $75,000 goal ($25)
Funding Jan 30 2015 - Mar 16 2015 (45 days)
Digital and DVD
www.magnacartadocumentary.com
Top
Product Design
Camping bottle that converts to a cup
Easy to clean insulated stainless steel water bottle
Stable Goods - Matty - Industrial Designer
1,328+ backers pledged $70,111+ of $10,000 goal ($26)
Funding Oct. - Nov. 2015
stablegoods.co
Personal collections of rare specimens
Limited Edition collectible
Portable collection of curiosities from Earth and beyond
26 specimens, artfully arranged, encased in Lucite acrylic
Authentic, iconic, and labeled
Hans Fex
Mini Museum 2
1,328+ backers pledged $70,111+ of $10,000 goal ($249)
Mini Museum 1
5,030 backers pledged $1,226,811 of $38,000 goal
($99/199)
Funding Feb 18 2014 - Mar 20 2014 (30 days)
minimuseum.com
Specimen Notes from the Mini Museum
Mini Museum 2
Meteorites
Asteroid belt - HED meteorites (c 4.5 B years old)
Martian atmosphere - Zagami meteorite (170 M)
Libya impact Desert Glass
Materials
Japanese Star Sand (Foraminifera) - Microfossil - Okinawa
Mount Fuji lava (c 864 AD)
Petrified Lightning (Fulgurite glass) - Sahara Desert
Raw emerald gemstone - Columbia
Dinosaurs
Dimetrodon - Spine sail (West Texas, c 270 M years old)
Stegosaurus - Armored plate (150 M)
Ammonite - Spiral shell fossil (Madagascar, 110 M)
Edmontosaurus - Dinosaur skin (70 M)
Hell Pig (Archaeotherium) - Lower jaw (North America, 25 M)
La Brea Tar Pits - Los Angeles (38 K)
Woolly Mammoth - Frozen meat (Russia, 19 K)
Human
Neanderthal stone hand axe (70-140 K years old)
Bronze Age dagger (12C BCE)
Oasisamerica Native American ceramics (100 BCE - 1500 CE)
Medieval Chain Mail link - Hauberk shirt (15C CE)
Spanish Pieces of Eight - Concepción (shipwrecked 1641)
Hindenburg - Airship skin (1937)
Golden Gate Bridge - Original suspender rope (1937)
Moon Tree - Grown from seeds carried on Apollo 14 (1971, planted 1976)
Skylab - Astronaut Cassette Mix Tape (Paul Weitz, 1973)
Star Wars IV - Krayt Dragon prop vertebra (c 1977, Tunisian desert)
Cray-1 (First Super Computer) - memory boards (c 1978)
Olympic Torch (Athens 2004)
Mini Museum 1
OLDEST MATTER EVER COLLECTED (c. 4,568,200,000 years old)
EARLIEST LIFE (c. 3,430,000,000 year old fossil)
T-REX (Tooth)
K-Pg BOUNDARY (Mass extinction event, c 66,000,000 years old)
MT. EVEREST (Rock)
MUMMY WRAP (c. 350 BCE)
DRACULA SOIL (Vlad III's Castle, Transylvanian Alps)
ABRAHAM LINCOLN'S HOUSE (Foundation brick)
TITANIC (Coal from wreck)
TRINITITE (First nuclear bomb test)
APOLLO 11 COMMAND MODULE FOIL (First manned lunar landing)
LUNAR ROCK (Meteorite from the Moon)
BERLIN WALL
LONDON BRIDGE
RAW GOLD NUGGET, ...
Top
Fashion
Premium fabric, highest quality, 25 year guarantee
Made in America
Follow up to The Quarter Century Pants
RPMWEST
1,145+ backers pledged $194,985+ of $20,000 goal ($159)
Funding Oct. - Nov. 2015
rpmwest.com
The most comfortable, versatile, and technologically advanced bra
Patented wire free construction, odorless, quick dry & reversible
Knix Wear - Women's Athletic Seamless Underwear
13,642 backers pledged $1,105,177 of $30,000 goal ($42)
Funding Sep 14 2015 - Oct 24 2015 (40 days)
www.knixwear.com/pages/evolution-bra
Top
See also:
Top